|
|
|
|
| |
Winston Fletcher
|
|
Advertising
Автор: Winston Fletcher Жанр: Oxford University Press Издательство: Oxford University Press Год: 2010 Страниц: 140 Дата загрузки: 07 апреля 20142014-03-18
|
|
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
|
| |
|
|
|
|
|
