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PIE Books
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Ideas Unleashed
Автор: Pie Books Жанр: PIE Books Издательство: PIE Books Год: 2008 Страниц: 160 Дата загрузки: 26 марта 20112010-05-06
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The element of surprise, the unexpected, the shocking; these can be the most powerful tools in design for making an impact on an audience. This book is a collection of concepts and ideas that are extraordinarily unique; everything from unbelievably high budget campaigns to economically challenged ads. They will amuse, they will make you look twice, and they certainly will be remembered. Designers will find a bottomless font of inspiration in these pages. Ideas Unleashed is collected from around the world, not only from America, Europe, and Japan, but also from such places as South Africa, China, India, Indonesia, Malaysia, The Philippines, Peru, Chili, Guatemala, and Argentina — countries whose ads are rarely seen in the western world. It is interesting to see how different countries and cultures utilize such different design styles yet still have one thing in common — humor and wit. An outdoor Mini Cooper-shaped poster pasted right on the exit of a subway station stairs looks as if all the people walking into the station were getting in the car. A flyer, which looks exactly like a paper napkin with a lipstick-stained kiss is an instant attention-getter for a restaurant. No matter how far design technology has advanced and design skills vary, an effective design still originates from a human idea. This book shows readers this most important element in design. The contents are classified by item: outdoor and in-door campaigns, posters, catalogs, product packages, direct mailings, flyers, and more.
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Girly Graphics
Жанр: PIE Books Издательство: PIE Books Год: 2008 Страниц: 200 Дата загрузки: 23 августа 20102011-09-27
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Society is susceptible to messages sent by clearly marketed products through media, and girly has come to the surface as an iconic image along with women's growing consumer power. The word girly is about reconstructing a positive image for girls. Girly images are powerful and convey a strong message (or signal) to the audience in today's world. Examples are classified by four distinctive girly flavors: Glamorous & Gorgeous, Sweet & Fresh, Cute & Lovely, and Romantic & Fairytale. Each category includes a series of color charts — dark color combinations of purple, pink, green, and black for Glamorous & Gorgeous; bright colors for Cute and Lovely; pale colors for Romantic and Fairy-Tale; and light pastel colors of blue, yellow, and green for Sweet & Fresh. Some girly logos are included in the end, which also give designers ideas for new logo creations. About 300 works, including posters, catalogs, shop cards, business cards, books, CD jackets, greeting cards, letterheads, product packages, and more, including such brands as Levi Strauss, Anna Sui, and Jill Stuart.
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Pictogram and Icon Graphics
Автор: Pie Books Жанр: PIE Books Издательство: PIE Books Год: 2007 Страниц: 200 Дата загрузки: 23 августа 20092010-09-27
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This book features recent pictogram and sign system projects in public and commercial places, product and service brochures, publications, and websites.
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Furoshiki
Жанр: PIE Books Издательство: PIE Books Год: 2012 Страниц: 256 Дата загрузки: 28 марта 20152015-09-10
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The collection of traditional patterns and wrapping and folding styles passing through the ages. Furoshiki is a traditional Japanese wrapping cloth, which is frequently used to carry cloths, gifts, and other goods and has been a part of Japanese daily lives through the ages. This book features about 160 pieces of furoshiki from the collection of long-established manufacturers in Kyoto such as Miyai, Okaju, and Chiso. It also introduces various traditional motifs and patterns that often represent a season or celebratory occasion.
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Beauty and Healthcare Package Design
Автор: Saito Kaori Жанр: PIE Books Издательство: PIE Books Год: 2011 Страниц: 152 Дата загрузки: 16 декабря 20132013-10-23
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To win loyal customers in this fiercely competitive market, it's important to understand that high-quality package design is a vital element of a winning marketing strategy. Pretty, cute, and fashionable are buzzwords in the beauty and healthcare industry. This book presents some of the proven high-quality package designs in the field. The words organic and sweets are frequently used to entice the female demographic. A simple definition of the word organic describes ingredients sourced from nature. Earth tones and images from fruits, plants, the sea, and the sky are often utilized in packages to express the content of such products. The customer receives the powerful message from the package design that nature equates to peace of mind and a sense of security. By using the sweets approach, packages and perfumes are made to resemble cakes and desserts. For example, the Sexy Girl hand and body cream comes in fruit punch, strawberry mille-feuille, and peach tart fragrances. The packaging incorporates visuals of mouth-watering sweets for each fragrance. The approach of using packaging design to appeal to women has become a successful ploy in stimulating discussion among women and attracting the attention of female consumers. Designers and creative professionals not only in the package and product design industry but also in other fields will find this book useful as a source of creative ideas for design.
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Best Package and Wrapping Graphics
Жанр: PIE Books Издательство: PIE Books Год: 2011 Страниц: 192 Дата загрузки: 15 июня 20132015-03-16
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From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.
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Rustic Italian Food
Автор: Vetri Marc Жанр: PIE Books Издательство: PIE Books Год: 2011 Страниц: 288 Дата загрузки: 14 августа 20132014-09-24
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Slow-cooked meats, homemade breads, flavorful pastas... these are the traditional comfort-food classics that Italians have been roasting, baking, curing, and making in their own kitchens for generations — dishes that people actually want to cook and eat. In «Rustic Italian Food,» acclaimed Philadelphia chef Marc Vetri celebrates the handcrafted cuisine of Italy, advocating a hands-on, back-to-the-basics approach to cooking. Home cooks of every skill level will revel in the 120 recipes, such as sweet Fig and Chestnut Bread, rich Spinach and Ricotta Gnocchi, savory Slow-Roasted Lamb Shoulder, and fragrant Apple Fritters. Rustic Italian Food is also an education in kitchen fundamentals, with detailed, step-by-step instructions for making terrines, dry-cured salami, and cooked sausage; a thorough guide to bread and pasta making; and a primer on classic Italian preserves and sauces. Much more than just a collection of recipes, in this book Marc Vetri connects us directly to the essence of Italian food.
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2 Kilo of KesselsKramer
Автор: Kesselskramer Жанр: PIE Books Издательство: PIE Books Год: 2005 Страниц: 880 Дата загрузки: 26 февраля 20092008-04-25
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2 kilo of KesselsKramer. Brick or Book? Weighing in at a staggering two kilograms the contents include: — Everything the renowned agency has made in advertising, design, music videos, documentaries, product design, publishing and more. — Famous and infamous brand-building for the Hans Brinker Budget Hotel, Diesel, Absolut, Heineken, Nike, Ben, do and others. Go to the gym, then try and lift 2 kilo of KesselsKramer. It is the best way to see how this small agency from Amsterdam became a heavyweight in the world of communication.
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70s Magazine Advertisement in Japan
Жанр: PIE Books Издательство: PIE Books Год: 2007 Страниц: 304 Дата загрузки: 16 февраля 20092008-12-13
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This title features magazine advertisement created during 1970s, which was the time that people began enjoying luxurious products such as cars, electric appliances, fashion, and cosmetics. New magazines published in the period embodied their new life style, and magazine advertisements tempted their appetite for luxuries with powerful design and graphics.
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Absolute Appeal: Direct Mail Design
Жанр: PIE Books Издательство: PIE Books Год: 2007 Страниц: 224 Дата загрузки: 10 декабря 20092011-03-29
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This book collects the distinguished direct mail designs which appeal originality and ingenuity for attracting the targeted customers. Key points of each direct mail design such as the materials of forms are emphatically layouted in the book, and the text explained the aim of each work helps the readers understand the «strategy» of the design more clearly.
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Beyond Advertising: Communication Design
Жанр: PIE Books Издательство: PIE Books Год: 2007 Страниц: 224 Дата загрузки: 10 декабря 20092011-03-29
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How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.
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Encyclopedia of Paper-Folding Design
Жанр: PIE Books Издательство: PIE Books Год: 2005 Страниц: 256 Дата загрузки: 24 июля 20092009-03-28
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Folding is one of design's often overlooked expressive devises. Folding a single sheet of paper imbues it with another dimension, and can change it in function as well. More than 250 examples of direct mail, cards and other familiar printed materials featuring simple/multiple folds, folding up, and insertion shown as they are effected by folding along with flat diagrams of their prefolded forms. The very reference material designers collect permanently preserved in a single volume.
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Music Graphics
Жанр: PIE Books Издательство: PIE Books Год: 2006 Страниц: 160 Дата загрузки: 26 марта 20092007-06-05
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Music Graphics no longer focus only on CD jacket design: The number of artists producing a full range of unique visuals to accompany each new album and tour is on the rise. This collection presents the most superbly designed works in the genre, including CD jackets, posters, tour-related goods and more.
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Neo Japanesque Graphics
Жанр: PIE Books Издательство: PIE Books Год: 2006 Страниц: 208 Дата загрузки: 17 октрября 20092009-04-17
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Japanese-style graphics that break from traditional norms reflecting new Japanese sensibilities and contemporary arrangements. This collection presents a tremendous array of the next generation Japanese-style design that is currently drawin attention in creative circles as expressed in the form of flyers, catalogs, posters, packaging, CD jackets, alendars, book design, and more. Radically new and novel Japanese design as only a Japanese publisher can present with confidence brought together in one dazzling volume.
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New Shop Image Graphics 2
Жанр: PIE Books Издательство: PIE Books Год: 2005 Страниц: 224 Дата загрузки: 09 февраля 20092008-04-29
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In order to establish distinctive retail space — be it housewares shop, restaurant, cafe, boutique, hair salon, hotel or any other — it has become essential to develop a store identity based on clear marketing strategies and concepts. This book presents the superbly designed graphic applications that play instrumental roles in creating magnetic store identities, together with photographs of the shops and a description of their underlying concepts. This valuable collection documents more than 100 case studies of the newest and best in store identity from a wide variety of business categories all in one volume.
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The Traditional Colors of Japan
Жанр: Путеводитель по цвету Издательство: PIE Books Год: 2007 Страниц: 192 Дата загрузки: 15 июля 20082009-05-15
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This book is an encyclopedia of Japanese traditonial colors. The sensibilities of Japanese people and the beautiful seasons in Japan had developed various subtle shades of colors, and the book introduces approx.250 colors of Japan with visual examples and the CMYK / RGB data on the back.
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Urban Sign Design (+ CD-ROM)
Жанр: PIE Books Издательство: PIE Books Год: 2006 Страниц: 256 Дата загрузки: 25 июня 20082010-03-28
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From among the many signs that flood city streetscapes, we've selected only the most striking, the most beautiful, the most tasteful, and present them here categorized by industry: restaurant, manufacturing, retail and service. A whopping 256 pages of signs ranging from world-renowned brands to local restaurants, this single volume is sure to provide a source of ideas not only for the signage professional, but all creatives alike. This book comes with a CD-ROM containing most of the featured photographs.
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Character Design Collection:
Жанр: PIE Books Издательство: PIE Books Год: 2006 Страниц: 232 Дата загрузки: 12 марта 20092009-09-22
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A special collection of image characters and symbol marks designed for use as PR tools for companies, organizations, products, and events. In addition to advertisements, novelties, packaging, and other actual examples of their application, the works showcased in the book are introduced together with design concepts and character profiles. Categorization by type of business presents the contents of the book in away that provides insight to the farthest possibilities of character marks being used in a positive way by businesses and organizations. This volume is the softbound edition of the original title: Character World.
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The Secret Sense of Japanese Magazine Design
Жанр: PIE Books Издательство: PIE Books Год: 2007 Страниц: 224 Дата загрузки: 10 декабря 20092011-03-29
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This book focuses on top 20 magazines which have been the influential pioneers in the magazine designs in Japan. Featuring various outstanding graphic designs in the magazines such as Esquire, POPEYE, I.D.Japan, STUDIO VOICE and more. This is a sister volume to «CAP Magazine Designers' Collective.»
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Shop Image Graphics in London
Жанр: PIE Books Издательство: PIE Books Год: 2007 Страниц: 192 Дата загрузки: 15 июля 20082009-05-15
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Our bestseller “Shop Image” series now spreads to focus 97 shops in this single city, London, revealing the intimate connection between the city’s history and the design on its streets, and how that history has influenced international design trends. The examples here are presented by genre, however in terms of approach, are dominated by these broad design looks: classic, modern, and exotic. Classic employs traditional decorative text and patterns while simultaneously shedding any hint of old-fashioned and combining elegant colors and fonts to gain a new, modern lease of life. Modern design, of which Sir Terence Conran, a leading international practitioner, uses simple fonts and color combinations to give hotels, restauraunts and home furnishing stores, and plays a vital part in London’s reputation as a top design location.
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