How to Write a Marketing Plan, 2nd edition, makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan, 2nd edition, is ideal as ideal for anyone who wants to boost their business, sell products or services and learn the techniques of market research.