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Phil Harris
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The Penguin Dictionary of Marketing
Автор: Phil Harris Жанр: Penguin Group Издательство: Penguin Group Год: 2009 Страниц: 304 Дата загрузки: 7 декабря 20112012-09-14
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The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
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