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Mark Johnston
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Relationship Selling
Автор: Mark Johnston Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 456 Дата загрузки: 16 декабря 20112014-08-13
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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
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