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Linda Gorchels
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The Product Manager's Handbook (+ CD-ROM)
Автор: Linda Gorchels Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2005 Страниц: 408 Дата загрузки: 24 августа 20092008-04-24
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- Previous editions sold more than 17,000 copies — Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives — Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
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