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Lawson
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Further Ahead Video Activity Book
Автор: Lawson Жанр: Cambridge University Press Издательство: Cambridge University Press Год: 1998 Страниц: 80 Дата загрузки: 14 марта 20092000-10-17
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This contains four freestanding documentaries specially filmed for intermediate level Business English learners. It is sold with a Teacher's Guide with photocopiable tasks for learners plus ideas on how to use the material and key. Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer. It introduces viewers to the company, examines product design and focuses on dealing with customers. Sequence 2 The Delivery is about a French supermarket seafood order to a British company. It focuses on ordering, phoning, transportation, quality control and food retailing. Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not. Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.
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Staying Ahead Video Activity Book
Автор: Lawson Жанр: Cambridge University Press Издательство: Cambridge University Press Год: 1997 Страниц: 74 Дата загрузки: 22 мая 20091999-07-24
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This free-standing video for low-level learners shows Business English being used in authentic situations. It can be used on its own as supplementary material, or to revise and recycle the language taught in the Getting Ahead course. The Video contains four documentary sequences filmed in Boston (USA), Gothenburg (Sweden), Kuala Lumpar (Malaysia) and London (UK). It is packaged with an A5 Teacher's Guide, which has photocopiable tasks to give to learners, and videoscripts. The Video Activity Book allows learners to use the video on their own either in a self-study centre or at home. It can also be used in class.
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