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John Rossiter
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Advertising Communications and Promotion Management
Автор: John Rossiter Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 1997 Страниц: 640 Дата загрузки: 02 сентября 20092001-03-08
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This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising.
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