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Dana Thomas
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Deluxe: How Luxury Lost Its Luster
Автор: Dana Thomas Жанр: Penguin Group Издательство: Penguin Group Год: 2008 Страниц: 384 Дата загрузки: 14 февраля 20102010-07-23
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
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Deluxe: How Luxury Lost its Lustre
Автор: Dana Thomas Жанр: Penguin Group Издательство: Penguin Group Год: 2008 Страниц: 384 Дата загрузки: 14 февраля 20102010-07-23
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Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today’s world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal ‘must-have’ handbags, Dana Thomas shows how far illustrious houses have moved from their roots. Thomas witnesses how these ‘luxury’ handbags are no longer one in a million, discovers why luxury brand clothing doesn’t last as long, and finds out just who is making your perfume. From terrifying raids on the Chinese sweat shops to the daunting chic of Paris workshops, from the handcrafting and economics of early-twentieth century designers to the violent truth behind the ‘harmless’ fakes, Deluxe goes deep into the world of extravagance, and asks: where can true luxury go now?
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