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Brand Driven Innovation
Автор: Abbing Жанр: Разное Издательство: AVA Publishing Год: 2010 Страниц: 208 Дата загрузки: 17 августа 20122014-03-18
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»Brand-driven Innovation» examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisations and their customers. «Brand-driven Innovation» explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge. It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship.
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Creative Research
Автор: Collins Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 208 Дата загрузки: 18 июля 20142014-12-20
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Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.
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Thinking: Objects
Автор: Parsons Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 208 Дата загрузки: 18 июля 20142014-12-20
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Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and use those messages in their own new product designs. Readers will learn to recognize current genres and approaches to design, and to understand the motivation of the pioneers who created iconic objects. Globalization, technology, the media, and the need for a sustainable future are all part of contemporary product design, and this innovative guide helps students and designers everywhere to incorporate these influences and more.
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Representational techniques
Автор: Farrelly Lorraine Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 176 Дата загрузки: 12 марта 20162017-03-26
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This first book in the Basics Architecture series explores the concepts and techniques used to represent architecture. A broad array of techniques employed to develop architectural ideas are described, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings and details required for the construction of buildings. The book covers both two-dimensional and three-dimensional methods of representation and shows a variety of media, from those used in freehand sketching, through to cutting-edge computer modeling and drawing techniques. Using examples from leading international architects and designers along with more experimental student work, a broad range of interpretations, possibilities and applications are demonstrated.
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Basics Landscape Architecture 01: Urban Design
Автор: Waterman Tim Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 183 Дата загрузки: 21 августа 20152016-02-09
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Basics Landscape Architecture: Urban Design provides an overview of urban design from a landscape architecture perspective. Urban design is an interdisciplinary practice that is concerned with defining the form of human settlements. Landscape architecture plays an important role in this process. This title seeks to define and describe this role, highlighting the unique perspective that landscape architects bring to urban design. It provides a brief history and definition of urban design and the roles of the various professions involved. It looks at the elements of urban form and the importance of contextual details, from the scale of the city and its region to the importance of materials.
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Basics Landscape Architecture 02: Ecological Design
Автор: Rottle Nancy Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 175 Дата загрузки: 11 июля 20142015-07-24
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Basics Landscape Architecture 02: Ecological Design provides an overview of ecological design and planning for landscape architects. It explores the concepts and themes important to the contemporary practice of ecological design and planning in a highly accessible and richly illustrated format. Focusing primarily on urban environments, the book examines the relationships between ecological design theory and design methods. It describes and illustrates the basic structures and functions of natural and human systems through landscape ecology principles and the dynamics of landscape processes.
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Basics Photography 02: Lighting
Автор: Prakel David Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 192 Дата загрузки: 16 мая 20162016-02-16
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Understanding light is fundamental to good photography. How any image is lit will change how the viewer sees and interprets the content. The second edition of Basics Photography 02: Lighting teaches the theory and background of how light works, the different types of light and the rules it obeys. Natural light, available light and photographic light sources in the studio are all explained and key guidance given on how to measure, control and use light for the best photographic exposure.
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Basics Photography 06: Working in Black and White
Автор: Prakel David Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 175 Дата загрузки: 11 июля 20142015-07-24
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Basics Photography: Working in Black & White covers all aspects of black-and-white photography for both film and digital formats. This book explains basic theory, how colours become greyscale tones and how photographers can learn to see in black-and-white. The great themes of black-and-white photography and how to develop a mastery of the necessary techniques are also explored.
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Basics Photography 01: Composition
Автор: Präkel David Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 176 Дата загрузки: 12 марта 20162017-03-26
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Strong images only come about through a combination of technical excellence and thorough composition. While there is plenty of technical advice, photographers often turn to fine-art sources for the so-called rules of composition. This book, however, acknowledges photographys quite different dynamic and offers a contemporary approach to composition more suited to the medium. The second edition of Basics Photography 01: Composition is divided into six core chapters covering the historical background and personal motivation, the formal elements of composition, how to organise space and time within the photographic frame, how to apply composition in real-world situations and, beyond that, how to use the ideas presented in the book to create original, compelling images through an active and enquiring approach to composition. The Basics Photography series from AVA Publishings Academia list comprises a collection of titles including: Lighting, Composition, Capturing Colour, Post — Production Black & White, Post — Production Colour, Working in Black & White and Exposure. Easily accessible and highly readable, the books clearly explain and explore fundamental photographic concepts; they are fully indexed and illustrated with clear diagrams and inspiring imagery, building to provide an essential introduction to the subject.
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Basics Typography 03: Understanding Type
Автор: Harkins Michael Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 184 Дата загрузки: 22 апреля 20172015-07-14
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AVA Academias Basics Typography titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Basics Typography 03: Understanding Type aims to help readers get to grips with exactly what type is and how it has developed, in order for them to put this knowledge into practical use. It arms the reader with what they need to know to make the most informed decisions when working with type. This book is about looking closer at what most take for granted and offering an insight into an area so that, once hooked, it will be very difficult to see type in the same way again.
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Fashion Thinking
Автор: Dieffenbacher Fiona Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 224 Дата загрузки: 12 сентября 20182015-10-30
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Students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. Fashion Thinking establishes key approaches to design and enables this process of discovery. Nine student projects form the core of the book, representing a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection.
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Basics Architecture
Жанр: Разное Издательство: AVA Publishing Год: 2011 Страниц: 184 Дата загрузки: 22 мая 20142016-08-13
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Basics Architecture: Architectural Design explains the mysterious and little-discussed process of designing architectural projects. Through discussion and case studies, it allows the reader to develop a personal approach to architectural design, based on their own values, skills and preoccupations. This book sets architectural design education within its context by describing the design studio and explaining the activities that take place there. The realities of the design process, and the relationship between education and practice, are explored in detail. The book describes each stage of development, from concept through to completion, and includes interviews with leading architectural practices. The architectural design process is as diverse as the people who practise it; every architect follows their own individual design process. Basics Architecture: Architectural Design introduces a number of different processes through examples and case studies. This allows a reader to identify with certain methods that they could develop to respond to their own work, and enables them to develop their own unique approach.
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Basics Creative Photography 02: Context and Narrative
Жанр: Разное Издательство: AVA Publishing Год: 2012 Страниц: 175 Дата загрузки: 11 июля 20132017-08-24
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Basics Creative Photography 02: Context and Narrative introduces students to the use of context and narrative in the creation of photographic images. Many experienced photographers and artists are intuitive in their image-making process, subconsciously using their visual awareness to create, technically produce and edit their work. This ability often develops over many years and can appear misleadingly simple. Context and Narrative explores the structure and method behind the process of constructing a meaningful image, helping students to apply theories to their own photographic work, and identify the significant ingredients which together constitute a successful photograph. This book provides an inspiring look at the way in which context and narrative help shape and form photographs, from the initial idea through to the resulting polished image.
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Typography: Basics Design
Жанр: Разное Издательство: AVA Publishing Год: 2011 Страниц: 176 Дата загрузки: 12 апреля 20152014-04-25
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Basics Design: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
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Drawing Out The Interior
Жанр: Разное Издательство: AVA Publishing Год: 2011 Страниц: 175 Дата загрузки: 11 июля 20122016-08-24
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Basics Interior Architecture: Drawing out the Interior aims to provide an introduction to the representation of interior space through drawing and model. It introduces the reader to a range of techniques and methods and describes when and where to use them. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and when. This book is not a manual of graphic techniques but a reference and inspiration to the types of drawing and ways of making images available. It considers the idea that the method we choose to draw with influences the way we think and therefore what we design. With sketches and drawings from Le Corbusier, Iannis Xenakis, Mies van der Rohe, Project Orange and Carlo Scarpa.
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Basics Fashion Design 07: Menswear
Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 200 Дата загрузки: 25 июня 20152015-07-28
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Basics Fashion Design 07: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Both the design process and sources of research for menswear are considered and presented in context with fashion drawings and presentation formats — from students and recent graduates as well as more established design labels. There are also interviews with contemporary menswear labels, stylists and designers, which provide valuable insights into the different styles and role models who continue to influence and define menswear in the 21st century.
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Basics Illustration 01: Thinking Visually
Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 176 Дата загрузки: 12 марта 20162017-03-26
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Features the work of more than one hundred international illustrators, educators and students demonstrating diverse visual languages, contexts, ideas, techniques and skills. Introduces fundamental techniques to inspire, inform and act as a useful resource. Explores the importance of ideas, research, drawing and experimentation and is an educational tool featuring short exercises, methods, workshops, techniques, media and a range of historical and contemporary contexts.
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Basic Interior Architecture: Element
Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 184 Дата загрузки: 22 апреля 20172015-07-14
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Basics Interior Architecture: Elements and Objects explores the manner in which an interior space can be manipulated through the precise placement of forms. This title describes the principles underpinning the design of objects, and their placement within the interior space. It also discusses the influence that this has upon the character and perception of the space; providing focus or rhythm, controlling visual movement or expressing scale. Basics Interior Architecture: Elements and Objects teaches how the manipulation of objects and elements can create interior spaces of distinctive and apposite qualities.
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Basics Interior Architecture: Contex
Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 176 Дата загрузки: 12 марта 20162017-03-26
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There are currently few detailed and educationally focussed texts on the subject of interior architecture. The new Basics Interior Architecture series helps to fill this gap, and will expand students' knowledge of interior design/interior architecture and give an insight into some of the principles and methods of professional interior architects. The second in this series, Context & Environment examines the ways in which elements based both inside and outside of the host building can influence and effect the interior space. The book proposes a method of interpretation, evaluation and utilisation of physical factors, such as light and orientation, the contextual issues of the urban form and the subject of sustainability, and their influences on the design of the interior and the remodolling of existing buildings.
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Basics Interior Design: Retail Desi
Жанр: Разное Издательство: AVA Publishing Год: 2013 Страниц: 184 Дата загрузки: 22 апреля 20172015-07-14
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Basics Interior Design: Retail Design is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It is illustrated throughout with up-to-the-minute examples and case studies.
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