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Al Ries
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The 22 Immutable Laws of Marketing
Автор: Al Ries Жанр: Profile Books Издательство: Profile Books Год: 1994 Дата загрузки: 7 декабря 20091995-12-07
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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The 22 Immutable Laws of Branding
Автор: Al Ries Жанр: Profile Books Издательство: Profile Books Год: 2000 Страниц: 192 Дата загрузки: 15 октрября 20092005-08-14
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The only way to stand out in today's and tomorrow's — cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.
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