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Aaker David
 

Strategic Market Management Strategic Market Management
Автор: Жанр: Wiley Издательство: Wiley Год: 2007 Страниц: 336 Дата загрузки: 15 июня 2009
   Using various concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book outlines the five competencies that spark successful, strategizing. This book illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making.
 

 

 

 

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