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Wiley
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Ethnography and Virtual Worlds: A Handbook of Method
Автор: Boellstorff Tom Жанр: Wiley Издательство: Wiley Год: 2012 Страниц: 264 Дата загрузки: 19 апреля 20162015-04-22
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Ethnography and Virtual Worlds is the only book of its kind — a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results. This title provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame. It draws on research in a range of virtual worlds, including Everquest, Second Life, There.com, and World of Warcraft. It provides suggestions for dealing with institutional review boards, human subjects protocols, and ethical issues. It guides the reader through the full trajectory of ethnographic research, from research design to data collection, data analysis, and writing up and publishing research results. It addresses myths and misunderstandings about ethnographic research, and argues for the scientific value of ethnography.
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Communities of Play: Emergent Cultures in Multiplayer Games and Virtual Worlds
Автор: Pearce Celia Жанр: Wiley Издательство: Wiley Год: 2011 Страниц: 344 Дата загрузки: 15 мая 20142012-12-20
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Play communities existed long before massively multiplayer online games; they have ranged from bridge clubs to sports leagues, from tabletop role-playing games to Civil War reenactments. With the emergence of digital networks, however, new varieties of adult play communities have appeared, most notably within online games and virtual worlds. Players in these networked worlds sometimes develop a sense of community that transcends the game itself. In Communities of Play, game researcher and designer Celia Pearce explores emergent fan cultures in networked digital worlds — actions by players that do not coincide with the intentions of the game's designers. Pearce looks in particular at the Uru Diaspora — a group of players whose game, Uru: Ages Beyond Myst, closed. These players (primarily baby boomers) immigrated into other worlds, self-identifying as refugees; relocated in There.com, they created a hybrid culture integrating aspects of their old world. Ostracized at first, they became community leaders. Pearce analyzes the properties of virtual worlds and looks at the ways design affects emergent behavior. She discusses the methodologies for studying online games, including a personal account of the sometimes messy process of ethnography. Pearce considers the «play turn» in culture and the advent of a participatory global playground enabled by networked digital games every bit as communal as the global village Marshall McLuhan saw united by television. Countering the ludological definition of play as unproductive and pointing to the long history of pre-digital play practices, Pearce argues that play can be a prelude to creativity.
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Monetary Theory and Policy, Third Edition
Автор: Carl E. Walsh Жанр: Wiley Издательство: Wiley Год: 2010 Страниц: 640 Дата загрузки: 17 апреля 20142013-04-27
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This text presents a comprehensive treatment of the most important topics in monetary economics, focusing on the primary models monetary economists have employed to address topics in theory and policy. It covers the basic theoretical approaches, shows how to do simulation work with the models, and discusses the full range of frictions that economists have studied to understand the impacts of monetary policy. Among the topics presented are money-in-the-utility function, cash-in-advance, and search models of money; informational, portfolio, and nominal rigidities; credit frictions; the open economy; and issues of monetary policy, including discretion and commitment, policy analysis in new Keynesian models, and monetary operating procedures. The use of models based on dynamic optimization and nominal rigidities in consistent general equilibrium frameworks, relatively new when introduced to students in the first edition of this popular text, has since become the method of choice of monetary policy analysis. This third edition reflects the latest advances in the field, incorporating new or expanded material on such topics as monetary search equilibria, sticky information, adaptive learning, state-contingent pricing models, and channel systems for implementing monetary policy. Much of the material on policy analysis has been reorganized to reflect the dominance of the new Keynesian approach. Monetary Theory and Policy continues to be the only comprehensive and up-to-date treatment of monetary economics, not only the leading text in the field but also the standard reference for academics and central bank researchers.
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Coming of Age in Second Life: An Anthropologist Explores the Virtually Human
Автор: Boellstorff Tom Жанр: Wiley Издательство: Wiley Год: 2010 Страниц: 336 Дата загрузки: 16 мая 20132012-07-28
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Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious services, buy and sell virtual goods and services, find friendship, fall in love — the possibilities are endless, and all encountered through a computer screen. Coming of Age in Second Life is the first book of anthropology to examine this thriving alternate universe. Tom Boellstorff conducted more than two years of fieldwork in Second Life, living among and observing its residents in exactly the same way anthropologists traditionally have done to learn about cultures and social groups in the so-called real world. He conducted his research as the avatar Tom Bukowski, and applied the rigorous methods of anthropology to study many facets of this new frontier of human life, including issues of gender, race, sex, money, conflict and antisocial behavior, the construction of place and time, and the interplay of self and group. Coming of Age in Second Life shows how virtual worlds can change ideas about identity and society. Bringing anthropology into territory never before studied, this book demonstrates that in some ways humans have always been virtual, and that virtual worlds in all their rich complexity build upon a human capacity for culture that is as old as humanity itself.
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Computer Networks
Автор: Olifer N. Жанр: Wiley Издательство: Wiley Год: 2005 Страниц: 1000 Дата загрузки: 12 сентября 20102007-05-06
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This is a comprehensive guide covering both the theory of basic networking technologies as well as practical solutions to networking problems. Networking concepts explained plainly with emphasis on how networks work together; Practical solutions backed up with examples and case studies; Balance of topics reflects modern environments; Instructor and Student book site support including motivational courseware.
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In the Court of Public Opinion: Winning Your Case with Public Relations
Автор: James Haggerty Жанр: Wiley Издательство: Wiley Год: 2003 Страниц: 258 Дата загрузки: 10 октрября 20092004-06-11
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In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
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Mastering the SAT Writing Test
Автор: Denise Pivarnik-Nova Жанр: Wiley Издательство: Wiley Год: 2005 Страниц: 208 Дата загрузки: 17 октрября 20082007-05-16
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The new SAT Writing Test is the most dreaded thing since the «facts of life» talk. It's a fact of life SAT reading and writing scores are critical in the college admissions process, and the new writing exam ups the ante! This hands-on workbook walks students through the process of cogent, concise writing and builds their confidence. It includes information on what graders are looking for, three writing tests with model essays and detailed analysis, multiple-choice questions with answers and explanations, and in-depth review chapters on grammar, usage, and style, complete with practice questions and answers. Denise Pivarnik-Nova (Robbinsdale, MN), a high school college preparation and AP English teacher, has served as an item writer for the SAT and the ACT and coordinator of the Minnesota Department of Education's Advanced Placement Incentive Program. SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product.
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Webster's New World Children's Dictionary
Автор: Agnes Michael E. Жанр: Wiley Издательство: Wiley Год: 2006 Дата загрузки: 7 декабря 20082007-12-07
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With more than 33,000 entries selected in consultation with top educators and definitions written specifically for children eight and up, this is the most up–to–date and kid–friendly dictionary ever. Designed to make kids enthusiastic instead of intimidated, it features: More than 800 notes and tips on synonyms, homonyms, prefixes, spelling, and word histories Over 750 photographs and illustrations Current computer, scientific, and cutural terms Interesting word histories Important figures from literature and history Sample sentences to show meanings and usage Every country plus major cities Spelling tips for tricky words Clear definitions in language children understand Parts of speech, plural forms, and verb forms Color photos, drawings and maps Easy to understand pronunciation guide on every spread The all–in–one reference with: Children′s Thesaurus Album of U.S. Presidents Tables of Weights and Measures Atlas of the World Album of U.S. States Show More Show Less
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Strategic Market Management
Автор: Aaker David Жанр: Wiley Издательство: Wiley Год: 2007 Страниц: 336 Дата загрузки: 15 июня 20092010-09-27
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Using various concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book outlines the five competencies that spark successful, strategizing. This book illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making.
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Foundations of Multinational Financial Management
Автор: Shapiro Alan C. Жанр: Wiley Издательство: Wiley Год: 2004 Страниц: 640 Дата загрузки: 10 декабря 20092008-03-18
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All too often, companies focus on the threats and risks inherent in venturing abroad. But multinational firms actually have opportunities that are not available to purely domestic firms. This work discusses the foundtions of multinational financial management.
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Guide to Modern Econometrics
Автор: Verbeek Жанр: Wiley Издательство: Wiley Год: 2008 Страниц: 488 Дата загрузки: 21 июня 20102013-08-17
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This highly successful text focuses on exploring alternative techniques, combined with a practical emphasis. This is a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical reference. This new edition builds on the strengths of the second edition and brings the text completely up-to-date.
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Corporate Finance: Theory and Practice
Автор: Damodaran Жанр: Wiley Издательство: Wiley Год: 2003 Страниц: 1008 Дата загрузки: 12 апреля 20092006-04-12
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Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.
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Database Design and Implementation
Автор: Sciore Edward Жанр: Wiley Издательство: Wiley Год: 2008 Страниц: 784 Дата загрузки: 12 мая 20112011-02-19
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Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality. It describes what Java tools and techniques will help developers build an application that uses a database system.
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Accounting For Managers: Interpreting Accounting Information for Decision-making
Автор: Paul C. Collier Жанр: Wiley Издательство: Wiley Год: 2009 Страниц: 552 Дата загрузки: 16 марта 20122012-04-12
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A new edition of a successful textbook on how accounting information is used by non-financial managers! This revised and updated third edition of «Accounting for Managers» builds on the success of the previous two editions in explaining how non-financial managers use accounting information. «Accounting for Managers» emphasises the interpretation rather than the construction of accounting information and encourages a critical, rather than unthinking acceptance of the underlying assumptions behind accounting. It links theory with practical examples and case studies drawn from real life business situations across a range of industries. •Completely revised and updated examples throughout the book. •Introduces three new chapters: Accounting for Inventory, Accounting Information Systems and Strategic Management Accounting. •Includes new sections on professional ethics, customer profitability analysis, CVP for multiple products and weighted contribution margin for breakeven analysis, accounting for waste, environmental accounting. •Expanded treatment of transfer pricing and budgeting sections.
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Valuation of Companies in Emerging Markets: A Practical Approach
Автор: Luis E. Pereiro Жанр: Wiley Издательство: Wiley Год: 2002 Страниц: 507 Дата загрузки: 28 марта 20092003-12-30
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A comprehensive guide focusing on the valuation issues for emerging markets Valuation of Companies in Emerging Economies takes a practical, step-by-step approach to valuing both public and closely held companies in emerging economies for merger or acquisition purposes. These extremely volatile markets present their own special set of challenges, which often differ from country to country. The author provides real world, best valuation practices in both developed and emerging markets and offers links to relevant Internet resources to provide CEOs, CFOs, venture capitalists, and financial analysts with the information they need to accurately value companies around the world. Luis E. Pereiro (Buenos Aires, Argentina) is a consultant who has steered several strategic change projects in multinational corporations such as Bank of America, Union Carbide, and Nissho Iwai. He is Interim Dean of the Universidad Tocuato Di Tella, Buenos Aires, as well as Director of its MBA program and Director of the Center for Entrepreneurship and Business Venturing. His numerous articles have appeared in many prestigious business journals and books. Over the years, financial professionals around the world have looked to the Wiley Finance series and its wide array of bestselling books for the knowledge, insights, and techniques that are essential to success in financial markets. As the pace of change in financial markets and instruments quickens, Wiley Finance continues to respond. With critically acclaimed books by leading thinkers on value investing, risk management, asset allocation, and many other critical subjects, the Wiley Finance series provides the financial community with information they want. Written to provide professionals and individuals with the most current thinking from the best minds in the industry, it is no wonder that the Wiley Finance series is the first and last stop for financial professionals looking to increase their financial expertise.
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The Economics of Banking
Автор: Kent Matthews Жанр: Wiley Издательство: Wiley Год: 2008 Страниц: 306 Дата загрузки: 07 апреля 20122009-12-16
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This revised and updated edition of «The Economics of Banking» addresses the need for a user-friendly textbook that is mathematically accessible and provides a microeconomic context, which enables students to understand and analyze contemporary trends and operations in banking. Providing a sound theoretical basis for understanding bank behavior, «The Economics of Banking» is essential for final year undergraduate and postgraduate students taking courses in banking. Greater emphasis is provided on risk management with an extended chapter dealing with trading risk and recent developments in bank book risk management. A new chapter has been added on assessing bank competition and the competitive nature of the banking market. New material has been added on bank performance including: benchmarking, efficiency analysis and modeling of bank cost functions. Coverage of bank and financial regulation has been significantly updated with more extensive discussion of Basel 2 and operational risk. More rigor has been added to the chapter on international banking and more discussion about the future of retail banking is included in the introductory chapter. New material has been added in selected chapters examining the global credit crunch of 2007/8 and the Northern Rock bank crisis in the UK.
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