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Secrets of Digital Illustration Secrets of Digital Illustration
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2007 Страниц: 176 Дата загрузки: 12 мая 2010
   Illustration is a subject in high demand. Professional designers, illustrators and students are all looking for a well-researched, informative, well-presented and practical guide to this area of design, and Secrets of Digital Illustration provides all of this and more. New research shows that with only 41% of designers having a university degree the majority are now teaching themselves, and such a book will prove essential to the learning process. Continuing on from the highly successful Digital Illustration, which sold 5000 copies within 3 months, the book further develops the themes within this area. It makes a feature of work from countries with emerging graphic design industries, such as China, Singapore and India, exploring the differences between cultures. Using the same step-by-step tutorials format as the previous book in the series, this time it expands upon this to include working sketches and thumbnails which provide greater depth. Each chapter includes a brief introduction to the subject area, leading onto portfolios of leading image-makers, and concludes with a step-by-step tutorial. All of this makes the book a succinct, informative and highly enjoyable exploration of this popular area.
 
What is Graphic Design? What is Graphic Design?
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2007 Страниц: 256 Дата загрузки: 25 июня 2009
   Now available for the first time in paperback, the best-selling What is Graphic Design? Explores all the issues that shape design today: economics, ethics, technology, theory, and developments in other arts. It looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany to the present day, including magazines, corporate branding, television titles, films, and websites. What is Graphic Design? Breaks the discipline down into its elements, looking at typography, how text and images combine – the essence of graphic design – and how the process of reproduction underpins every aspect of design. This concise, accessible handbook is a must-have for students and professional designers.
 
500 Internet Hints, Tips, and Techniques 500 Internet Hints, Tips, and Techniques
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2008 Страниц: 128 Дата загрузки: 21 августа 2010
   500 Internet Hints, Tips and Techniques is the essential companion for anyone who wants to use the internet to its full potential, as a means of communicating (by computer, phone, or mobile device), participating in a community, setting up and running a blog, photolog, or vlog, or contributing to popular sites such as Facebook, MySpace, YouTube, and Flickr. From basic dos and don’ts, to software tips and troubleshooting advice, this accessible, colourful blend of step-by-step tutorials, quick fixes, and bullet-point tips is the perfect antidote to boring technical manuals. Aiming to demystify issues around creating content, storage, sharing, navigation, remote working, and data protection, this book will help you “skill-up” by means of simple, jargon-free explanations. So whether you have a state of the art laptop, a Blackberry, or a humble PC, and are generating images and video via a digital video camera, or a multimedia phone, this highly illustrated, jargon-busting book gives you all the skills you’ll need to create content to share with family, friends and associatese.
 
Art Directors Annual 86 Art Directors Annual 86
Жанр: RotoVision Издательство: RotoVision Год: 2008 Страниц: 432 Дата загрузки: 20 сентября 2013
   The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field — the Art Directors Club Annual Awards. The book presents, with exceptional clarity and detail, the work of gold and silver medallists and distinctive merit winners in national and international advertising, graphic design, and new media.Founded in 1920 and based in Manhattan, New York, the Art Directors Club is the premier international organization of creative professionals and associates in advertising, graphic design, interactive design, interactive media, photography, and illustration. Its annual awards honour visual innovation and excellence in the communication arts.
 
Print and Production Finishes for Bags, Labels, and Point of Purchase Print and Production Finishes for Bags, Labels, and Point of Purchase
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2008 Страниц: 192 Дата загрузки: 15 июля 2009
   By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on.
 
Print and Production Finishes for Packaging Print and Production Finishes for Packaging
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2008 Страниц: 192 Дата загрузки: 15 июля 2009
   Includes packaging for food and drink, technology and entertainment products, health and beauty items. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Packaging shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured and explored, revealing the skills and techniques that work to grab the target audience’s attention. For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, jars, multi-packs, and gift packs, Print and Production Finishes for Packaging is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.
 
Promo-Art Promo-Art
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2008 Страниц: 160 Дата загрузки: 26 марта 2011
   Features the best in international invitations, greetings, and business cards. Following the success of the previous titles in the Art series, Promo-Art features the best in international card design, from business cards designed according to strict briefs, to invitations produced with total creative freedom. Detailed captions discuss how the considered use of artwork, typography, paper stock, and printing and finishing techniques can help you achieve successful promotional art. More than any other form of print design, the physical quality of a card can have an impact on its recipient, opening up a whole field of input for the designer. Events promotions, festive celebrations, and greetings cards provide a welcome oportunity for playful interpretations in design. In-depth interviews reveal how leading designers achieve a happy balance between utilitarian constraints and artistic possibilities.
 
CD-art: Innovation in CD Packaging Design CD-art: Innovation in CD Packaging Design
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2009 Страниц: 176 Дата загрузки: 12 апреля 2013
   The best-selling CD-Art captures the finest CD cover and packaging design from around the world, and provides an international showcase of innovative work. This timely updated version of the original hardcover book looks at developments in the music industry today, and includes new work produced for the growing download market.The book looks at the ways in which designers excite the senses of sight and touch to create a fuller experience of a product more commonly associated with sound. Through a wealth of case studies, it shows how designers exploit the two and three-dimensional qualities of CD packaging to create unique, collectable items. It explores not only the traditional elements of design — image, illustration, typography, and packaging — but also innovative materials. Case studies look at how artwork is selected, created, and applied to CD packages; how designers make the most of the standard dimensions for CD packages; and at the use of special formats, unusual materials, slipcases, etc.
 
Mag-art Mag-art
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2009 Страниц: 160 Дата загрузки: 26 февраля 2011
   From mass-market to exclusive, limited-edition magazines, Mag-Art explores both the creative inspiration behind the work — the artwork and photography, typography, paper stock and materials, printing techniques, finishes, and formats — and the practical considerations of magazine production — inclusion of essential advertisements, navigation, credits captions, and budgets. Mag-Art analyzes format, pagination, layout, art direction, production values, and style, and reveals emerging trends in the industry, what makes a magazine successful, and how good design works. This definitive volume will arm designers with the tools to create innovative magazines that are covetable, collectible objects.
 
Paper Engineering Paper Engineering
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2009 Страниц: 176 Дата загрузки: 12 апреля 2013
   This stylish and inspirational book unfolds the conceptual complexities of paper engineering, studying the techniques of eminent international designers. Case studies are illustrated with photographs of finished work, as well as detailed diagrams and commentary. Now available as a revised and extended edition, «Paper Engineering» also explores the functions of paper architecture in graphic design, ranging from greeting cards to invitations, and from point-of-sale to packaging.
 
Print and Production Finishes for Sustainable Design Print and Production Finishes for Sustainable Design
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2009 Страниц: 192 Дата загрузки: 15 июня 2011
   Environmentally sound printing and production finishes are often one of the outcomes of a lengthy design process by companies dedicated to reducing their impact on the environment. This book includes case studies of companies where the entire organizational objective is based on achieving organizational sustainability.
 
What is Exhibition Design? What is Exhibition Design?
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2010 Страниц: 256 Дата загрузки: 27 апреля 2014
   What is Exhibition Design? Is the ultimate guide to the many facets of this rapidly emerging discipline, from retail design to museums and trade shows every field that applies graphic information to place and object. This unrivalled handbook is a guide to the world of exhibition design, exploring what constitutes successful design and how it works. It clarifies the roles of the various design skil...
 
The Beatles Vs the Rolling Stones The Beatles Vs the Rolling Stones
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2010 Страниц: 192 Дата загрузки: 15 июня 2012
   Two of the world's preeminent music journalists tackle the liveliest debate in rock history: which band is the greatest ever — the Beatles or the Rolling Stones? More than two dozen topics of debate are addressed, with cases being made both for the lads from Liverpool and rock's proto bad boys. From the Cavern and Crawdaddy clubs through head to head comparisons of specific albums (e.g., Exile or the White Album?), members' roles within the bands, the Svengali like managers, influential producers, musical influences, and more, this is the book that dares confront the topics over which fans have agonized for years. Illustrated throughout with photography and memorabilia.
 
What is Fashion Design? What is Fashion Design?
Автор: Жанр: RotoVision Издательство: RotoVision Год: 2010 Страниц: 256 Дата загрузки: 27 апреля 2014
   Fashion design is directional and commercial; it is at the cutting edge of design globally, while also being a talent-hungry, image-dominated, commercial industry that demands the very best of design professionals, and exposes their work to the world. Thousands try to break into this arena, but few make it to the top. What is Fashion Design? is the latest in the successful Essential Design Handbooks series. This is an industry roadmap, a creative reference book, and a showcase of stunning and innovative design, which together enables aspiring designers to navigate the fashion world with global insight and a renewed creative — and critical — perspective. What is Fashion Design? sets out the contextual and formative issues behind many aspects of the fashion industry and its relationship with the wider world; the anatomy of skills, disciplines, and design processes that underpin the industry; and showcases portfolios of work that are exemplars of the best on offer across a variety of key design skills, from trend-watching to textile design, from buying to shoe design, and from styling to journalism. The tried-and-tested series format and content breakdown of What is Fashion Design? Is uniquely suited to exploring this complex, exciting, and economically vibrant world, from the point of view of the design skills, the creative context, and the ethical issues that all designers need to know about in order to succeed.
 

 

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