50 Management Ideas You Really Need to Know
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Автор: Edward Russell-Walling
Жанр: Quercus/MacLehose Press
Издательство: Quercus/MacLehose Press
Год: 2008 Количество страниц: 208
Формат:
PDF (10.40 МБ)
Дата загрузки: 17 сентября 20132011-04-17
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Аннотация
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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