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Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Автор: Miles Jason Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2013 Страниц: 240 Дата загрузки: 23 декабря 20152015-10-20
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Leverage today's hottest social media platform to reach more customers and make more sales. Instagram Power covers it all — from getting set up with an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. It provides easy-to-implement action steps, business-oriented strategies, and simple tips to guide you through a series of activities to grow your business. Jason Miles is the author of Pinterest Power and cofounder and marketer at Liberty Jane Clothing. He is also the Vice President for Advancement (Marketing, Development, and Human Resources) at Northwest University, where he is responsible for enrollment marketing, as well as branding, alumni relations, and fundraising.
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Mcgraw-Hill'S SAT Vocabulary Flashcards
Автор: Anestis Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2012 Страниц: 512 Дата загрузки: 18 мая 20152014-07-21
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McGraw-Hill's SAT Vocabulary Flashcards is your edge in conquering the SAT. Expert author Mark Anestis has selected 500 key words that frequently appear on SAT exams to help you achieve up to a maximum 800 verbal score. The best part is you can use these flashcards wherever you are--at home, at the library, on the bus, anywhere! You can use these flashcards to memorize vocabulary--thanks to example sentences included with each term, or to quiz yourself to check your progress. However you use them, McGraw-Hill's SAT Vocabulary Flashcards will help you achieve your desired score.
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McGraw-Hill's Conquering the New GRE Verbal and Writing
Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2012 Страниц: 240 Дата загрузки: 23 декабря 20142014-10-20
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Be ready for the verbal and writing sections of the GRE General Test — scheduled to be revised in August 2011. «McGraw-Hill's Conquering GRE Verbal and Writing» offers you intensive review for every kind of verbal question on the GRE, and a well as in-depth essay-writing guidance for the Analytical Writing section. It is packed with examples, drills, and two complete sample GRE Verbal sections for practice. Also included is a comprehensive GRE vocabulary review, along with tips and strategies for sharpening reading skills. This title includes features such as: a complete review of GRE vocabulary; sample GRE verbal and analytical writing questions to build your test-taking confidence; and, the knowledge of GRE experts and textbook writers who have written or revised several major test-prep guides. It also includes topics such as: The GRE Verbal Reasoning Section; How Verbal Reasoning Is Scored; Action Plans; Vocabulary; Reading Comprehension; Sentence Structure Skills; GRE Verbal and Writing Question Formats; GRE Analogies; GRE Antonyms; GRE Sentence Completions; GRE Reading Comprehension; GRE Text Completions; The GRE Analytical Writing Assessment; GRE Verbal Reasoning Practice Tests; GRE Verbal Practice Test 1; and, GRE Verbal Practice Test 2.
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First Aid For The USMLE Step 1, 2013
Автор: Le Tao Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2005 Страниц: 694 Дата загрузки: 07 апреля 20092009-03-19
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Conveniently organized by organ system and general principles. 125+ color clinical photographs integrated throughout the text. Hundreds of full-color illustrations clarify essential concepts and improve retention. Rapid-review section for last-minute cramming. Detailed test-taking strategies to help you maximize your study time. Hundreds of student-recommended USMLE Step 1 review resources. Advice from students who aced the 2012 exam. 1200+ frequently tested facts and mnemonics. Hundreds of high-yield color images and diagrams throughout. Student ratings of more than 300 review products.
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Principles of Auditing and Other Assurance Services (+ Audio CD)
Автор: Whittington Ray Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2011 Страниц: 864 Дата загрузки: 10 декабря 20132015-03-18
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Whittington/Pany is our market leader in the auditing discipline. While most textbooks use a cycles approach, Whittington/Pany enlists a balance sheet approach — making it particularly straightforward and user-friendly in addressing the auditing profession's risk-based approach for financial statement audits as well as for integrated audits of financial statements and internal control. The 18th edition covers the latest auditing standards to meet the needs of the current marketplace. The authors are well connected — both Ray Whittington and Kurt Pany served as members of the Audit Standards Board, and Whittington recently completed his term as President of the Auditing Section of the American Accounting Association.
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Official TOEFL iBT Tests (+ Audio CD)
Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2013 Страниц: 460 Дата загрузки: 22 марта 20162014-06-11
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Authentic TOEFL questions from the test-makers themselves! Official TOEFL iBT Tests with Audio contains five actual retired TOEFL test forms with authentic TOEFL reading, listening, speaking, and writing questions. Each form includes an answer key and complete audio transcripts. You also get audio for all the listening passages of the tests, provided on the accompanying audio CD.
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The Complete Book of Perfect Phrases for Effective Managers
Автор: Max Жанр: McGraw-Hill Издательство: McGraw-Hill Страниц: 576 Дата загрузки: 25 мая 20092006-08-11
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The average manager doesn't have time to take classes or read lengthy volumes on managing techniques. Instead, you need to know right now what to say to coach and motivate your employees. With hundreds of ready-to-use phrases you can use in a wide variety of situations, The Complete Book of Perfect Phrases for Managers is the ultimate reference for motivating, managing, and growing employees.
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Perfect Phrases for Dealing with Difficult Situations at Work
Жанр: McGraw-Hill Издательство: McGraw-Hill Страниц: 224 Дата загрузки: 07 апреля 20092002-06-28
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This book provides the right phrase for every situation...every time. No matter how much you love your job, you will inevitably run into difficult situations on the job that test your ability to keep your cool. Written by the author of «Perfect Phrases for Dealing with Difficult People», this handy reference of ready-to-use phrases will help you avoid disasters, steer clear of sticky circumstances with coworkers, and leave you in control. If you're asked to give an impromptu presentation or you accidentally send a personal e-mail to your boss, you'll have the best words for every situation, including: handling criticism and being heard criticizing; picking up the ball when someone else has dropped it; getting credit for your project when an associate takes the praise; and deflecting a flirtatious client or coworker. Filled with phrases for every mistake, mix-up, and mishap, this guide will be become your best friend in the workplace. There are no difficult situations...when you have «Perfect Phrases.»
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Perfect Phrases for Performance Reviews
Жанр: McGraw-Hill Издательство: McGraw-Hill Страниц: 224 Дата загрузки: 07 апреля 20092002-06-28
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The ability to craft an employee review that is meaningful and change-driven is what separates average supervisors from great managers. How often, though, have you struggled to find the most appropriate words for your needs? This completely revised and updated second edition of Perfect Phrases for Performance Reviews provides hundreds of ready-made phrases you can use to clearly communicate any employee's performance in 74 different skill areas. Learn the most effective language for: — Crafting an accurate, carefully worded assessment — Documenting behaviors and accomplishments — Guiding and developing promising workers — Conducting face-to-face interviews.
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Perfect Phrases for Presenting Business Strategies
Жанр: McGraw-Hill Издательство: McGraw-Hill Страниц: 240 Дата загрузки: 21 июня 20092002-06-18
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Your new business strategy isn’t going to sell itself. It’s up to you to convincetop decision makers to take the organization in the right direction. This isthe most important presentation of your career, and your choice of words andphrases will mean the difference between success and failure. Perfect Phrases for Presenting Business Strategies provides the language youneed to: — Grab your audience’s attention in the first few seconds — Summarize your strategy in two sentences — Prove that your plan is a plan for growth — Explain the costs and resources involved — Detail the profits your company will make Use Perfect Phrases for Presenting Business Strategies as a springboard for bothorganizational and personal success!
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Perfect Phrases for Writing Grant Proposals
Жанр: McGraw-Hill Издательство: McGraw-Hill Страниц: 192 Дата загрузки: 15 сентября 20092003-07-14
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The Right Phrase for Every Situation…Every Time These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one thing: your proposal. With hundreds of ready-to-use “Perfect Phrases,” you'll quickly know the right words to use for the three major sections of every successful grant proposal: — How to introduce yourself, your program, and your achievements — How to describe your goals-and what funding will accomplish — What you should include as your supporting documents
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Great Answers! Great Questions! For Your Job Interview
Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2004 Страниц: 200 Дата загрузки: 22 сентября 20092005-12-26
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This book provides answers to the trickiest interview questions — and questions that make candidates look great! «Great Answers! Great Questions! For Your Job Interview» prepares you for anything that might come your way during the all-important interview. Whether you're interviewing for an entry-level job or a top-level management position, this thorough guide provides answers for almost any question you can imagine — plus, it arms you with smart questions hiring managers want you to ask. From pre-interview research to follow-up calls, the authors walk you through every step of the interview process, providing the tips and tools you need to succeed in every interview.Worksheets and practice exercises let you practice your perfect response, and helpful samples guide you on your way. You'll get excellent advice on customizing your resume for any position and on mastering the art of the interview. This comprehensive, step-by-step guide includes: answers to any tough question; questions that showcase your knowledge and skill; what you should know about your future employer; helpful, proven strategies for online job searching; tips on demeanor and physical presentation; traits that employers look for in a candidate; helpful techniques for successful telephone interviews; and, special tips for career changers.
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Perfect Phrases for Customer Service
Жанр: McGraw-Hill Издательство: McGraw-Hill Страниц: 256 Дата загрузки: 22 сентября 20092002-06-25
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You've heard it a million times: «The customer is always right.» But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee. Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, effective techniques that can help you meet even the most demanding customer needs. Master the most effective words and phrases for: — Defusing bad situations before they get worse — Handling complaints patiently and professionally — Satisfying customers and increasing sales — Building long-term relationships with important customers.
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400 Must Have Words for the TOEFL
Автор: Stafford-Yilmaz Lynn M. Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2013 Страниц: 256 Дата загрузки: 28 марта 20162016-09-10
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The vocabulary skills you need for a high score on the TOEFL exam. For students whose first language is not English and who wish to study at a university with an English-based curriculum, no admittance test is more important than the Test of English as a Foreign Language (TOEFL). 400 Must-Have Words for the TOEFL helps you score well by arming you with the most important English vocabulary words commonly found on this crucial exam. This new edition also includes the recent changes made to the test, especially the emphasis on academic and campus vocabulary in the reading/listening and speaking/listening sections. Features: free Language Lab app with flashcard vocabulary quizzes; 400 words in key categories, including food, computers, society, history, finance, politics, friendship, science, the arts, and more; 150-plus skill-building activities and exercises, including paraphrasing, synonym and antonym matching, and prefix and suffix identification; proven strategies for incorporating new words into everyday vocabulary; and complete review of synonyms, paraphrasing, roots, prefixes, suffixes, etc.
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Skills for New Managers
Автор: Stettner Morey Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2013 Страниц: 192 Дата загрузки: 16 мая 20162016-02-16
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The fundamentals of exceptional management. Skills for New Managers, Second Edition, covers the essential areas of new management like hiring new employees by asking the right questions, delegating work efficiently, dealing with the stress, communicating effectively, and developing mentoring, leadership, and coaching skills. Written specifically for today's busy manager, Briefcase Books feature eye-catching icons, checklists, and sidebars to guide managers step by step through everyday workplace situations. Morey Stettner is a business writer, communication consultant and the author of four business books. He has written more than 700 articles for Investor's Business Daily and currently writes for IBD's Managing for Success page.
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Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results
Автор: Rother Mike Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 306 Дата загрузки: 07 апреля 20132011-10-17
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»Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress — and what it takes to make it a real part of your culture.» Jeffrey K. Liker, bestselling author of The Toyota Way «[Toyota Kata is] one of the stepping stones that will usher in a new era of management thinking.» The Systems Thinker «How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way.» James P. Womack, Chairman and Founder, Lean Enterprise Institute «Practicing the improvement kata is perhaps the best way we've found so far for actualizing PDCA in an organization.» John Shook, Chairman and CEO, Lean Enterprise Institute This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines — called kata — that power its success with continuous improvement and adaptation. The book also reaches beyond Toyota to explain issues of human behavior in organizations and provide specific answers to questions such as: How can we make improvement and adaptation part of everyday work throughout the organization? How can we develop and utilize the capability of everyone in the organization to repeatedly work toward and achieve new levels of performance? How can we give an organization the power to handle dynamic, unpredictable situations and keep satisfying customers? Mike Rother explains how to improve our prevailing management approach through the use of two kata: Improvement Kata — a repeating routine of establishing challenging target conditions, working step-by-step through obstacles, and always learning from the problems we encounter; and Coaching Kata: a pattern of teaching the improvement kata to employees at every level to ensure it motivates their ways of thinking and acting. With clear detail, an abundance of practical examples, and a cohesive explanation from start to finish, Toyota Kata gives executives and managers at any level actionable routines of thought and behavior that produce superior results and sustained competitive advantage.
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Landscape Architecture: A Manual of Environmental Planning and Design
Автор: Barry W. Starke Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2013 Страниц: 448 Дата загрузки: 24 июля 20142016-09-27
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Since the first edition was published in 1961, Landscape Architecture: A Manual of Environmental Planning and Design has outlined the land-planning process in clear, simple, and practical terms. The revised edition of the book that has for decades provided instruction on the planning of workable and well-related use area, taking into consideration the volumetric shaping of exterior spaces, exploring the possibilities of site-structure organization, applying contemporary thinking to the planning of human habitations and communities, and providing guidance on creating more efficient and pleasant places within the context of the city and the region contains information on sustainable planning, design, and management along with crucial information regarding water conservation, water management, and stormwater management--and new and updated color photographs!
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Accounting: Texts and Cases
Автор: Anthony Robert Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2006 Страниц: 933 Дата загрузки: 24 сентября 20112011-08-13
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Anthony Robert Accounting. Texts & Cases.
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Better Writing Through Editing
Автор: Jan Peterson Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 1999 Страниц: 384 Дата загрузки: 27 августа 20092002-04-29
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»Better Writing Through Editing» teaches intermediate students how to edit their own writing for correct sentence structure, grammar, punctuation, and expression. Using a systematic approach for studying writing and editing problems, students discover their individual strengths and weaknesses and are encouraged to monitor their own progress. Part 1, Getting Started, begins with a diagnostic self-assessment to determine each students' awareness of typical ESL/EFL editing problems. Students also learn an editing system that they can use to evaluate their own writing. Part 2, Writing Focus, provides practice with a variety of English sentence types and features writing assignments based on a chapter theme and a rhetorical focus. Part 3, Editing Focus, provides clear and simple explanations of typical ESL/EFL editing problems and contains hundreds of practice exercises. The chapters in the Editing Focus section can be done in any order, thus allowing a teacher to customize learning while simultaneously completing the Writing Focus chapters.
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Business English at Work: Student Text Premium OLC Content Package
Автор: Joanne Miller Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2006 Дата загрузки: 7 декабря 20082007-12-07
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Written in a conversational tone, this text takes a totally new learning approach to relating business English to the workplace. Up-to-date topics of telecommunications, customer service, online references, electronic mail, and a host of other real-world subjects connect directly to an assortment of activities and exercises in grammar, punctuation, and writing. The activities in the text and online accommodate different student learning styles. All students, regardless of their previous English background, have the opportunity to be successful in learning grammar in a business context.
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