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Investments
Автор: Mark Hirschey Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 672 Дата загрузки: 10 сентября 20142012-04-22
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»Investments: Analysis and Behavior», 2e is the first textbook to integrate exciting new developments from the field of behavioural finance in a comprehensive and balanced introduction to the field of investments. Since behavioural is intertwined in all aspects of investing, this text does just that. Investments: Analysis and Behavior is written from a unique perspective that will provide students with knowledge of investment analytical tools and an understanding of the forces that drive the industry.
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Intercultural Communication in Contexts
Автор: Judith N. Martin Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2006 Дата загрузки: 7 декабря 20082007-12-07
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This text addresses the core issues and concerns of intercultural communication by integrating three different perspectives: the social psychological, the interpretive, and the critical. The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.
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International Economics
Автор: Thomas Pugel Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2008 Дата загрузки: 7 декабря 20102009-12-07
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Covering the conventional areas of international economics, this book enables readers build their abilities to understand global economic developments and to evaluate proposals for changes in economic policies.
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Marketing (with CD-ROM and PowerWeb) (+ CD-ROM)
Автор: Roger Kerin Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2005 Дата загрузки: 7 декабря 20092006-12-07
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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.
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The Global Challenge: Frameworks for Internationak Human Resource Management
Автор: Paul Evans Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2002 Страниц: 554 Дата загрузки: 16 марта 20092005-04-12
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During the last decade, we have moved, perhaps irrevocably, into the era of a global economy. Through its focus on human resource management and organization, «The Globalization Challenge: Frameworks for International Human Resource Management», provides a broad guide on how to manage the process of internationalization, with a particular focus on the transnational firm. In this brand new offering, authors Evans, Pucik and Barsoux discuss the «people implications» of traditional strategies for internationalization and how such strategies get executed through human resource management (HRM).They discuss such important topics as: how to manage expatriates from the parent country; how to go about adapting management practices to circumstances abroad; how to localize management; how to recognize and ultimately avoid obstacles in joint ventures; how to expand across borders through acquisitions; how to respond to the contradictory pressures of the transnational firm, where HRM has a critical role to play in enabling managers to resolve these paradoxes in innovative ways; and, how global competition is changing the nature of management and organization, even for firms operating in domestic markets. The book draws on practical examples from companies that have experienced the real challenges of international HRM. The authors carefully balance these real business applications with a wide scope of academic research.
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Advertising Communications and Promotion Management
Автор: John Rossiter Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 1997 Страниц: 640 Дата загрузки: 02 сентября 20092001-03-08
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This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising.
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Connect with English: Video Comprehension Book 1 (episodes 1-12)
Автор: Pamela McPartland-Fairman Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2004 Дата загрузки: 7 декабря 20092005-12-07
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»Video Comprehension Book 1» emphasizes listening comprehension skills and helps students gain a clear understanding of the characters and the events in the «Connect With English» story. Additional skills and topics covered in each book include reading, writing, speaking, culture, and vocabulary development. «Video Comprehension Book 1» is organized in a consistent chapter structure. On the first page of each chapter, a preview section contains activities that prepare students for viewing the episode. Next, viewing activities in the Watch for Main Ideas and Watch for Details sections test students' finer understanding of details and events in the story. A Highlights page contains a short culture reading as well as practice in idiomatic expressions found in the episode. It includes: book 1 — corresponds to video episodes 1-12; book 2 — corresponds to video episodes 13-24; book 3 — corresponds to video episodes 25-36; and, book 4 corresponds to video episodes 37-48.
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Customer Service: Building Successful Skills for the Twenty-First Century
Автор: Robert W. Lucas Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 544 Дата загрузки: 23 февраля 20112011-10-07
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Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel.
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Fundamental Methods of Mathematical Economics
Автор: Alpha Chiang Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2005 Страниц: 800 Дата загрузки: 15 декабря 20092006-06-25
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It has been twenty years since the last edition of this classic book. Kevin Wainwright (British Columbia University and Simon Fraser University), a long time user of the text, has executed the perfect revision: he has updated examples, applications and theory without changing the elegant, precise presentation style of Alpha Chiang. Readers will find the wait was worthwhile.
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Analysis for Financial Management (With S&P Subscription Card)
Автор: Robert C. Higgins Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2006 Дата загрузки: 7 декабря 20082007-12-07
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»Analysis for Financial Management 8e» is a paperback text and has been written to present standard techniques and modern developments in a practical and intuitive manner. It is intended for non-financial managers and business students interested in the practice of financial management. The emphasis is on the managerial applications of financial analysis.
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Product Design and Development
Автор: Karl Ulrich Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2007 Страниц: 384 Дата загрузки: 14 марта 20102012-08-31
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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
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Entrepreneurship
Автор: Robert Hisrich Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 640 Дата загрузки: 16 мая 20122010-06-25
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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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World Class Supply Management: The Key to Supply Chain Management
Автор: David Burt Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 608 Дата загрузки: 7 декабря 20112011-07-28
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The best-selling textbook presents a practical framework for students to apply how firms actually manage the enterprise-wide functions of purchasing and supply in today's business environment. New chapters have been added to the beginning and end of the text, to frame the new discussion of supply chain issues. The book has also been thoroughly updated to reflect the realities of purchasing and supply management in the digital age.
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Global Marketing: Foreign Entry, Local Marketing and Global Management
Автор: Johny Johansson Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 672 Дата загрузки: 10 сентября 20142012-04-22
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Johansson's «Global Marketing», 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.
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Financial Institutions Management: A Risk Management Approach
Автор: Anthony Saunders Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2008 Дата загрузки: 7 декабря 20102009-12-07
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Saunders and Cornett's «Financial Institutions Management: A Risk Management Approach», 6th edition focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking.
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Analysis for Financial Management
Автор: Robert Higgins Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Дата загрузки: 7 декабря 20112010-12-07
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»Analysis for Financial Management», 9e is a paperback text and has been written to present standard techniques and modern developments in a practical and intuitive manner. It is intended for non-financial managers and business students interested in the practice of financial management. Emphasis is on the managerial applications of financial analysis.
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Business Forecasting (+ CD-ROM)
Автор: J. Holton Wilson Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 480 Дата загрузки: 12 апреля 20132012-02-19
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The Sixth Edition of «Business Forecasting» is the most practical forecasting book on the market with the most powerful software — Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This Sixth Edition includes Forecast X software updated for Excel 2007 and Vista. Forecast X is the most comprehensive software tool available in this market and the new version is also backwards compatible for XP Excel 2003 systems. This Excel-based tool effectively uses wizards and many tools to make forecasting easy and understandable.
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International Accounting
Автор: Timothy Doupnik Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 672 Дата загрузки: 10 сентября 20142012-04-22
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»International Accounting» can be viewed in terms of accounting issues uniquely confronted by companies involved in international business. It also can be viewed more broadly as the study of how accounting is practiced in each and every country around the world, learning about and comparing the differences in various accounting methods. «International Accounting», 2e is unique in its content and is up-to-date with relevant material integrated throughout the textbook. In its first year, this text captured approximately 30% of the market.
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Modern Competitive Strategy
Автор: Gordon Walker Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 352 Дата загрузки: 24 июля 20102011-07-18
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»Modern Competitive Strategy», 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
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Preface to Marketing Management
Автор: J. Paul Peter Жанр: McGraw-Hill Издательство: McGraw-Hill Год: 2009 Страниц: 252 Дата загрузки: 12 сентября 20142012-09-12
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»Preface to Marketing Management», 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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