Business Studies: AS Level and A Level has been written for students studying the Cambridge International Examinations syllabus in AS and A Level Business Studies and has been endorsed by CIE. The key feature of this book is the international perspective it adopts to business strategies and decisions. Each chapter contains essential material for understanding Business Studies principles and techniques. There are also many activities and case studies, most of them based on actual businesses. The content and depth of the book make it also very suitable for students following syllabuses from other examination boards. The book is also valuable as an introductory text for first year undergraduate students of Business Studies and related disciplines. • Endorsed by Cambridge International Examinations • Full coverage of CIE AS and A level syllabuses • Includes examination style questions