The most popular 1940s styles, from couture to everyday workclothes, ensembles, sportswear, lingerie, and evening dresses, plus toys, needlework, and gifts, are presented here in 550 color photographs of pattern envelopes from companies like Advance, Butterick, Hollywood, McCall, Simplicity, Vogue, and others. A wide array of pattern-related items is presented, including publications and advertising, display dolls, tools, and various forms of packaging. The pattern envelope illustrations are wonderful period drawings of 40s fashions. All who enjoy these great styles will find Blueprints of Fashion to be a refreshing approach and an important first book on this growing field of interest.