The hero of «The Truth» is William de Worde, disenfranchised member of the wealthy — and arrogant — nobility. William earns a meager living selling highly specialized «news letters» to selected subscribers. With the belated advent of moveable type, business picks up rapidly, and William finds himself manning the helm of a revolutionary publication: «The Ankh-Morpork Times», whose erroneously typeset motto is «The Truth Shall Make You Fret». It shall, indeed.