'The whole place seemed completely bonkers: dusty, tatty, disorganized and impossibly old-fashioned, set in an age of doilies and flag-waving patriotism and jam still for tea, some sunny day'. Appointed editor of «The Lady» — the oldest women's weekly in the world — Rachel Johnson faced the challenge of a lifetime. For a start, how do you become an editor when you've never, well, edited? How do you turn around a venerable title, full of ads for walk-in baths, during the worst recession ever? And forget doubling the circulation in a year — what on earth do you wear to work when you've spent the last fifteen years at home in sweatpants? Will Rachel save «The Lady» — or sink it?