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Doing Business with China: Avoiding the Pitfalls
Автор: Stewart Hamilton Жанр: Palgrave Издательство: Palgrave Год: 2012 Страниц: 208 Дата загрузки: 18 июля 20132015-02-19
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The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest growing markets in the world and why many Chinese companies encounter difficulties in their overseas ventures. Fundamental errors are made; lessons from the experience of others ignored and the lack of adequate advance planning are just some of the pitfalls to be avoided. This book is intended to help Western companies and executives avoid the common mistakes and to assist their understanding of what is required to make a success of venturing into China, and vice versa, Chinese companies and executives coming onto the world stage. Facts speak for themselves. The book draws on extensive interviews with both Chinese and Western executives and regulators and presents a series of detailed cases to illustrate what went wrong and why. The authors suggest what needs to be done to ensure success, particularly in terms of having learning and building corporate capabilities as the ultimate objectives for any proposed investment/venture. Understanding the Chinese approach to business and being conscious of rules of the road are just two of the key elements.
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Developments in Russian Politics
Автор: Stephen White Жанр: Palgrave Издательство: Palgrave Год: 2009 Страниц: 336 Дата загрузки: 16 мая 20122014-08-27
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»Developments in Russian Politics 7 «brings together a tightly-edited set of specially-commissioned chapters to provide a broad-ranging assessment of the Putin legacy and continuities and change under Medvedev. Clearly and accessibly written, it will remain the first-choice introduction to politics in the world's largest state.
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Cymbeline
Автор: William Shakespeare Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 240 Дата загрузки: 23 февраля 20132012-12-20
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A fresh new edition of Shakespeare's magical late play, developed by and for the RSC, includes new interviews with acclaimed directors Dominic Cooke and Emma Rice, looks at specific productions in the play's history, and an illuminating introduction to the play by acclaimed scholar Jonathan Bate.
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Critical Thinking Skills: Developing Effective Analysis and Argument
Автор: Stella Cottrell Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 296 Дата загрузки: 24 сентября 20162015-03-08
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The second edition of this leading guide helps students to develop reflective thinking skills, improve their critical analysis and construct arguments more effectively. Written by Stella Cottrell, leader in the field with over 1/2 million book sales to date, this text breaks down a complex subject into easily understood blocks, providing easy-to-follow, step-by-step explanations and practice activities to develop understanding and practise your skills at each stage. Essential for students who are mystified by tutor comments such as 'more critical analysis needed', this is an invaluable tool for anyone wishing to develop advanced skills in this area and learn to apply them to tasks such as reading, writing and note-taking. Now in two-colour, this edition has been fully revised and contains a brand new chapter on 'Critical Reflection' along with additional material on essays and referencing.
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Borderless Economics
Автор: Robert Guest Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 256 Дата загрузки: 27 апреля 20152013-10-31
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Acentury ago, migrants often crossed an ocean and never saw their homelands again. Today, they call — or Skype — home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks. In Borderless Economics, Robert Guest, The Economist's Business Editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas and foster innovation. He shows how: * Brainy Indians in America collaborate with brainy Indians in India to build $70 fridges and $300 houses * Young Chinese study in the West and then return home (where they're known as «sea turtles»), infecting China with ideas that will eventually turn it democratic * The so-called «brain drain» — the flow of educated migrants from poorcountries to rich ones — actually reduces global poverty *America's unique ability to attract and absorb migrants lets it tap into the energy of all the world's diaspora networks. So despite its current woes, if the United States keeps its borders open, it will remain the world's most powerful nation indefinitely. With on-the-ground reporting from Asia, Africa, Europe and even Idaho, this book examines how migration, for the all the disruption it causes, makes the world wealthier and happier.
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Authoring a PhD
Автор: Patrick Dunleavy Жанр: Palgrave Издательство: Palgrave Год: 2003 Страниц: 312 Дата загрузки: 26 мая 20092008-08-24
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Authoring a Ph.D. Thesis involves having creative ideas, working out how to organize them, writing up from plans, upgrading text, and finishing it speedily and to a good standard. It also involves being examined and getting work published. This book provides a huge range of ideas and suggestions to help Ph.D. candidates cope with both the intellectual issues involved and the practical difficulties of organizing their work effectively.
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Anton Chekhov: A Brother's Memoir
Автор: Mikhail Chekhov Жанр: Palgrave Издательство: Palgrave Год: 2010 Страниц: 256 Дата загрузки: 27 апреля 20142011-12-30
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In a style reminiscent of Anton Chekhov himself — realistic, intimate, and dynamic — Mikhail Chekhov shares unparalleled memories and insights, transporting readers into the world of the Chekhov family. He visits the places where his brother lived and worked and introduces the people he knew and loved, Leo Tolstoy and Piotr Tchaikovsky among them. As a unique eyewitness to the beloved writer's formative years and his artistic maturity, Mikhail Chekhov shows here first-hand the events that inspired the plots for The Seagull, The Black Monk, and The Steppe, among other enduring works. Captivating, surprising, and a joy to read, this memoir reveals the remarkable life of one the most masterful storytellers of our time.
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All's Well That Ends Well
Автор: William Shakespeare Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 208 Дата загрузки: 17 августа 20132014-02-19
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A fresh new edition of Shakespeare's ambiguous, bittersweet fairy tale, developed by and for the RSC, includes new interviews with acclaimed directors Gregory Doran and Stephen Fried, and actor Guy Henry, looks at specific productions in the play's history, and an illuminating introduction by acclaimed scholar Jonathan Bate.
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100 Cult Films
Автор: Xavier Mendik Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 256 Дата загрузки: 27 апреля 20152013-10-31
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An accessibleand up to date guide toone hundredof World Cinema's most interesting and influential cult movies. Covering a diverse range of genresand films from 1920 to the present day, this lavishly illustrated volume includes entries on films ranging from 'This is Spinal Tap' to 'Donnie Darko'.
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The Global Brand
Автор: Nigel Hollis Жанр: Palgrave Издательство: Palgrave Год: 2010 Страниц: 272 Дата загрузки: 28 июня 20122012-10-07
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Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand — Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
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Sports Law
Автор: Mark James Жанр: Palgrave Издательство: Palgrave Год: 2010 Страниц: 336 Дата загрузки: 16 мая 20132012-07-28
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The Palgrave Macmillan Law Masters series is a long-running and successful list of titles offering clear, concise and authoritative guides to the main subject areas, written by experienced and respected authors. Sports Law provides a comprehensive overview of the ways in which the law has impacted on how sport is played, administered and consumed. The author writes in a clear and engaging manner, tracing the origins and sources of this new subject and drawing examples from a wide range of professional and amateur sports to illustrate the important current debates and topics of interest. Of particular relevance, in the run up to 2012, is a chapter dedicated to the Olympic Games. Supported throughout by chapter summaries, explanations of key terms and detailed further reading lists, this text makes an ideal companion to the study of sports law at undergraduate or postgraduate level.
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Seven Ways of Looking at Language
Автор: Ronald Macaulay Жанр: Palgrave Издательство: Palgrave Год: 2010 Страниц: 216 Дата загрузки: 27 сентября 20152012-07-18
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From the publication of Noam Chomsky's revolutionary Syntactic Structures in 1957, to the counter-revolutions that followed, linguistics has seen many fashions over the years. With new ideas and discoveries constantly challenging the ways we look at language, Ronald Macaulay provides a brief and lively introduction to some of the different approaches linguists have taken to the study of language in all its complexity. Considering language as Meaning, Sound, Form, Communication, Identity, History and Symbol, Macaulay examines the main issues, debates and ideas that have emerged in language study over the last fifty years. Designed for the intending student, as well as the non-specialist general reader with an interest in language, Seven Ways of Looking at Language concisely conveys a review of exciting work in the core areas of linguistics, including phonetics, syntax, semantics, language interaction, language variation, language change and the significance of writing. A helpful glossary, as well as detailed suggestions for further reading, makes this the ideal starting point for anyone wishing to learn about the study of language.
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Legal Skills
Автор: Lisa Cherkassky Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 480 Дата загрузки: 13 февраля 20132013-10-21
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A comprehensive and accessible guide to the academic and practical skills needed in the study of law, including essential techniques for legal research, reasoning, writing, advocacy, negotiation, interviewing and advising. Also features an extensive section on career development.
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Language and Style
Автор: Dan McIntyre Жанр: Palgrave Издательство: Palgrave Год: 2010 Страниц: 560 Дата загрузки: 28 марта 20132015-08-24
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Inspired by Exploring the Language of Poems, Plays and Prose, Mick Short's classic introduction to stylistics, Language and Style represents the state-of-the-art in literary stylistics and encompasses the full breadth of current research in the discipline. Written by leading scholars in the field, chapters cover a variety of methodological and analytical approaches, from traditional qualitative analysis to more recent developments in cognitive and corpus stylistics. Addressing the three, key literary genres of poetry, drama and narrative, Language and Style is divided into carefully balanced sections. Based on original research, each chapter demonstrates a particular analytic technique and explains how this might be applied to a text from one of the literary genres. Framed by helpful introductory material covering the foundational principles of stylistics, the chapters act as practical exemplars of how to carry out stylistic analysis. Comprehensive and engaging, this invaluable resource is essential reading for anyone interested in stylistics.
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Landlord and Tenant Law
Автор: Margaret Wilkie Жанр: Palgrave Издательство: Palgrave Год: 2006 Страниц: 408 Дата загрузки: 24 июля 20092010-03-24
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Landlord & Tenant Law is an easily accessible introductory text. The clear, concise style allows the authors to cover the subject in admirable breadth and depth. Summaries, exercises and workshops concluding each chapter help the reader to make sense of a complex area of law. This is an extensively revised fifth edition of this popular text, particularly in terms of its coverage of the effects of covenants in leases and also in an expanded section on business tenancies which includes the important statutory changes which are about to be made to the security of tenure regime.
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Global Politics
Автор: Andrew Heywood Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 584 Дата загрузки: 16 мая 20142013-10-27
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This book is a major new introduction to international relations/global politics. Written by a leading textbook author, it is engaging, stimulating and forward-looking, covering all the topics and theory students require at an introductory level.
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Employment Law
Автор: Deborah J. Lockton Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 448 Дата загрузки: 23 августа 20132012-12-26
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The Palgrave Macmillan Law Masters series is a long-running and successful list of titles offering clear, concise and authoritative guides to the main subject areas, written by experienced and respected authors. This eighth edition of Employment Law has been thoroughly revised and updated to reflect recent developments in the area, most notably in the form of the Equality Act 2010. In what is one of the fastest moving areas in the law today, this popular text steers the reader confidently through the complexities. It is an ideal companion — both for law students and for those studying employment law or labour law as part of a business-related degree programme. The enhanced layout includes end of chapter summaries, exercises and further reading lists.
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Contract Law
Автор: Ewan McKendrick Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 432 Дата загрузки: 21 июня 20132014-02-09
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A new edition of this popular and highly respected text, providing a concise and readable guide to contract law for those embarking on a first degree or conversion course in law. Fully revised and updated, the book combines a clear and straightforward account of the basic ruleswith coverage of many of the subject's more complex issues.
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Contemporary Europe
Автор: Richard Sakwa Жанр: Palgrave Издательство: Palgrave Год: 2006 Страниц: 320 Дата загрузки: 18 мая 20092007-12-10
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The second edition of this very successful textbook updates and expands its coverage of the many facets of life in Europe in the new century. It retains the strengths of the first edition with its focus on both East and West but expands its coverage of the themes of convergence and divergence, and includes a new chapter on the European Economy. It asks «what is Europe» and «where is Europe going?» and challenges preconceived notions and glib generalizations.
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We First
Автор: Simon Mainwaring Жанр: Palgrave Издательство: Palgrave Год: 2011 Страниц: 256 Дата загрузки: 27 апреля 20152013-10-31
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A social media expert with global experience with many of the world's biggest brands — including Nike, Toyota and Motorola — Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
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