Market research shows that attractive designs and graphics are as important as charming copy for a successful greeting card or direct mailing. This book presents those distinguished and successful direct mailings and greeting cards which are mainly used for business occasions, grouped by the purpose of the cards: invitation, greeting, promotion, and others. Presented works are all designed by professionals, and selected from various countries throughout the world. Each design is stylish, innovative, colorful and visually stunning, and some are made of unusual materials: some are 3-dimensional, and some have a trick or two that may surprise you. Full of inspirational ideas, graphic designers and creative professionals will be thrilled when they turn the pages. It's a great reference for that next direct mail or greeting card project.