This title offers a visually stunning look at some of the most inventive, original, and provocative advertising campaigns worldwide. To be truly effective, advertising has to do more than just get a product or service seen, it has to engage its audience, make them think, laugh, and above all, remember. Advertising is a lavishly illustrated volume that offers a fresh look at some of the best, most innovative and original advertising campaigns, from some the finest agencies around the world — including Leo Burnett, Saatchi & Saatchi, Rethink, Lowe Bull, Amsterdam Worldwide, Hyperkat, and Villarrosas.