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Macmillan Publishers

Understanding the European Union: A Concise Introduction Understanding the European Union: A Concise Introduction
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2008 Страниц: 264 Дата загрузки: 18 июня 2010
   This best-selling textbook provides a broad-ranging but concise introduction to the EU, covering all major aspects of European integration. The revised and updated new edition includes expanded coverage of policy and policy making and of theoretical approaches to the study of the EU.
 
Key Concepts in Public Relations Key Concepts in Public Relations
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 264 Дата загрузки: 18 июня 2011
   An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
 
Image and Representation: Key Concepts in Media Studies Image and Representation: Key Concepts in Media Studies
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 304 Дата загрузки: 7 декабря 2011
   Image and Representation 2e is a clear and straight-talking introduction to two of the most important concepts in film and media studies. Exploring media language and representation throughout a variety of visual texts, the book offers a balanced, in-depth guide to the essential theories and key issues. The book begins by introducing the basic components of image analysis, including mise en scene, framing and anchorage. It then elaborates on these key ideas to provide the reader with a more advanced understanding of media language and representation. From the contribution of semiotics and debates around authorial intent, to ideas about hegemony and issues around propaganda, Nick Lacey offers approachable explanations of complex ideas and terms. The new edition is also now updated to reflect recent changes in the field, with particular attention paid to new media technologies. Each chapter is packed with memorable examples from a wider range of media and provides greater global perspective on today's media landscape. Gradually building up the reader's knowledge to encourage independent thinking, this is an essential resource for students taking courses in media, cultural, communication and film studies at school, college or university.
 
Humanitarian Logistics Humanitarian Logistics
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 192 Дата загрузки: 15 июня 2011
   Imagine the logistics involved in planning an event like the Olympics. Now imagine planning the same event but not knowing when or where it will take place, how many spectators will attend or how many athletes will compete. The near impossibility of this task gives some insight into what humanitarian logisticians are up against. What's more, logistical shortcomings and oversights in the humanitarian context may result in serious consequences for the victims of disasters and could literally mean the difference between life and death. So they have to get it right, and fast. Emergencies test the reactivity and capacity of humanitarian agencies, and often overwhelm them in the first few days. During an emergency relief operation private sector partners can assist the humanitarian agencies with readily accessible assets and skills to meet demand in the field. This may be pro bono or at cost, helping to keep the overall expense of the operation down and enhancing speed in the first few days of a response. This is where this book comes in… The authors are grateful for the support of the INSEAD Social innovation Centre in the development of this book. The centre is a platform for cross-disciplinary research in Social innovation and aims at introducing new business models and market-based mechanisms that deliver sustainable economic, environmental and social prosperity.
 
Monetary Economics: Policy and its Theoretical Basis Monetary Economics: Policy and its Theoretical Basis
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 502 Дата загрузки: 17 апреля 2013
   This fully revised second edition of Bain and Howells' «Monetary Economics» provides an up-to-date examination of monetary policy as it is practised and the theory underlying it. The authors link the conduct of monetary policy to the IS/PC/MR model and extend this further through the addition of a simple model of the banking sector. They demonstrate why monetary policy is central to the management of a modern economy, showing how it might have lasting effects on real variables, and look at how the current economic crisis has weakened the ability of policymakers to influence aggregate demand through the structure of interest rates. The second edition: — features a realistic account of the conduct of monetary policy when the money supply is endogenous — provides a detailed and up-to-date account of the conduct of monetary policy and links this explicitly to a framework for teaching macroeconomics — includes recent changes in money market operations and an examination of the problems posed for monetary policy by the recent financial crisis «Monetary Economics» is an ideal core textbook for advanced undergraduate modules in monetary economics and monetary theory and policy.
 
Understanding International Relations Understanding International Relations
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 336 Дата загрузки: 16 мая 2012
   The fourth edition of this well-established and popular text has been fully updated to take account of developments in the field of International Relations and recent world events. The authors provide systematic coverage of the classical concerns of International Relations theory – power, national interest, foreign policy and war – alongside analysis of the impact of globalization on security, governance and the world economy. A central concern throughout is to show how the theories the authors outline and assess can help make sense of the puzzle of current world events, from the rise of Russia and China, the downturn in the world economy and the changing role of America to the challenges of identity politics and human rights. Clear and accessible, but also critical and penetrating, Understanding International Relations provides a uniquely readable and thought-provoking introduction to the theory and practice of international relations.
 
Criminal Law Criminal Law
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 400 Дата загрузки: 15 апреля 2013
   This text provides a readable, comprehensive and accessible introduction to criminal law, supported by features throughout to help the student appreciate the key themes and major legal authorities within this area. Compact yet sufficiently comprehensive to support undergraduate study of this subject, and written in a fresh, lucid style.
 
Theories of International Relations Theories of International Relations
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 392 Дата загрузки: 18 марта 2012
   This leading text introduces the whole range of major theoretical approaches to the study of International Relations in a way that really gets students thinking. Each theory is placed within context and discussed in juxtaposition to other theoretical approaches, and each chapter is written by a leading expert on each approach, giving the student an excellent view of the latest developments. The new edition has new chapters on historical sociology and international political theory and has been thoroughly updated. This successful and popular textbook provides a systematic and comprehensive introduction to the main theoretical approaches in the study of international relations. Written by a team of leading scholars from around the world, the core chapters each present a detailed and critical analysis of the key theories prevailing in the discipline, from realism and liberalism to feminism and post-structuralism. These are set in context by an introduction assessing the importance and role of theory in the study of world politics. This fully revised fourth edition includes entirely new chapters on Historical Sociology by Andrew Linklater and International Political Theory by Terry Nardin.
 
Land Law Land Law
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 264 Дата загрузки: 18 июня 2011
   »Land Law» expertly strikes a balance between depth of coverage, comprehensiveness and accessibility in providing a clear and concise introduction to this rich area of the law. Using accessible language to illustrate the key concepts needed to understand land law, it focuses on the underlying principles to map conveniently onto undergraduate and GDL courses in the subject. Learning is supported by summary boxes, diagrams, exercises and further reading, and further enhanced with an interactive web site containing test banks and quizzes, audio files summarising key issues, real world scenarios and animated illustrations. In addition, case updates will be provided to remain abreast of new developments in law. This sixth edition contains new material on Home Information Packs, further updates arising from the Land Registration Act 2002, and changes to the area of mortgages from the Financial Services and Markets Act 2000, and Consumer Credit Act 2006. In addition the significant developments in the areas of implied trusts and proprietary estoppel will be considered and new case law will feature throughout. Mark Davys is Teaching Fellow at Keele University specialising in property law, having previously practised as a solicitor. Joe Cursley was Senior Lecturer in Law at the University of East London. He taught land law for many years, as well as employment and contract law. Kate Green was formerly Principal Lecturer in Law at the University of East London, specialising in land law and legal theory.
 
International and Comparative Labour Law: Current Challenges International and Comparative Labour Law: Current Challenges
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 320 Дата загрузки: 19 марта 2012
   A stimulating, authoritative account of international employment law written by a leading figure who for many years has shaped global policy, striving to implement fairer working conditions worldwide. We are expertly guided though the context and development of labour law, making this book ideal for study or research.
 
Employment Policy in the European Union: Origins, Themes and Prospects Employment Policy in the European Union: Origins, Themes and Prospects
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 360 Дата загрузки: 03 августа 2011
   Providing a UK perspective on the EU's social dimension, this new text opens with a historical overview of EU social and employment policy, which is followed by chapters that focus on specific topics covered by the 'social dimension' of the European Union. These give the reader a detailed understanding of the nature of EU involvement in each area.
 
Evidence Evidence
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2008 Страниц: 584 Дата загрузки: 12 сентября 2013
   From DNA profiling to consideration of the accused's previous conduct, the law of evidence is a fascinating amalgam of logic, common sense, philosophy and tactics. Evidence explains the fundamentals and looks at the principles behind it. It is aimed at satisfying the needs of undergraduates, LPC and BVC students.
 
Constitutional and Administrative Law Constitutional and Administrative Law
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 520 Дата загрузки: 27 сентября 2014
   Constitutional and Administrative Law provides a comprehensive and very readable introduction to the basic legal principles of the UK constitution. Critical yet accessible, the book places the law in the context of the main political ideas which have influenced its development and discusses some of the most fundamental questions about government. This new edition is fully updated, with more detailed coverage of aspects of administrative law and an increased focus on human rights/civil liberties. There will also, for the first time, be a companion website.
 
Successes of the International Monetary Fund: Untold Stories of Cooperation at Work Successes of the International Monetary Fund: Untold Stories of Cooperation at Work
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 264 Дата загрузки: 18 июня 2011
   The International Monetary Fund (IMF) is the central institution of the international monetary system and plays an important role in the economic life of many countries. IMF assistance has been a key factor in the successful resolution of economic crises with in Brazil, Korea, Poland, Tanzania, Turkey, and Uruguay, but the positive impact of IMF schemes goes relatively unnoticed by many. This book is the first to focus fully on IMF successes, including its important initiatives to help prevent financial crises in advanced and in developing economies. With first-hand accounts by IMF staff and senior country officials, and written independently of the IMF, it seeks to balance the largely critical existing literature. This book is essential reading for anyone seeking a balanced understanding of the value of the IMF and the challenges in monetary cooperation among countries.
 
Legal Method Legal Method
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 400 Дата загрузки: 15 апреля 2013
   Legal Method provides a lively introduction to both the nature of the English legal system and its sources, and the techniques which lawyers use when handling those sources. Now in its seventh edition, Legal Method is a popular text for those who want a clear introduction to the subject. This edition has been fully updated throughout.
 
Rainmaking Presentations: How to Grow Your Business by Leveraging Your Expertise Rainmaking Presentations: How to Grow Your Business by Leveraging Your Expertise
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 224 Дата загрузки: 10 декабря 2011
   Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In «Rainmaking Presentations», author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It's the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message — and to market yourself. This book shows professionals how to: — Organize presentations effectively — Create persuasive marketing messages — Communicate technical information — Determine which professional presentations will deliver future business — Increase the ROI on every presentation you deliver
 
Allie Finkle's Rules for Girls 3: Best Friends and Drama Queens Allie Finkle's Rules for Girls 3: Best Friends and Drama Queens
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Страниц: 192 Дата загрузки: 15 июня 2011
   The third fabulous book in bestselling author Meg Cabot's funny and sassy series for tweens! Allie is excited when Cheyenne joins her class – now she won’t have to be the ‘new girl’ any more! But Cheyenne wears zip-up boots, likes boys, thinks imaginary games are for ‘big babies’ and tells everyone what to do. Still, Allie won’t be bossed around – it’s time to teach the ‘new girl’ some tough rules! Such as... Friendly people don’t tell other people that their games are babyish. Snowboots may not look as good as high-heeled zip-up boots, but they will never let you down. All you need is friends.
 
Princess Diana Reader (+ Audio CD) Princess Diana Reader (+ Audio CD)
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Дата загрузки: 7 декабря 2011
   A sympathetic and informative description of the life of Britain's most famous princess. The marriage of Lady Diana Spencer to Prince Charles was watched by millions of people around the world. But their fairy-tale marriage was not to last and Diana's life would be cut short by a terrible car crash. Includes photographs and details of Diana's favourite charities.
 
Robinson Crusoe Reader (+ Audio CD) Robinson Crusoe Reader (+ Audio CD)
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Дата загрузки: 7 декабря 2011
   The young Robinson Crusoe ignores his father's advice and decides to become a sailor. But Crusoe is soon caught up in violent storms and finds himself shipwrecked on a remote island where he must live for the next 28 years.
 
Nelson Mandela Reader (+ Audio CD) Nelson Mandela Reader (+ Audio CD)
Автор: Жанр: Macmillan Publishers Издательство: Macmillan Publishers Год: 2009 Дата загрузки: 7 декабря 2011
   Nelson Mandela was born in a remote African village but went on to become the most influential African leader in history. This Macmillan Reader charts Mandela's journey from childhood to ANC activist. It goes on to describe his release after 27 years' imprisonment by the South African government, his role in ending Apartheid and his eventual inauguration as the first black President of South Africa.
 


 

 

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