Can the graphic identity of a restaurant transmit the aromas, colours and flavours of the dishes presented in a menu, even before the first dish arrives at the table? Is experimental cuisine a Futura font or a Times? All these questions and many more are answered in Well-seasoned which features dozens of restaurants from around the world with a graphic identity that transmits an overwhelming array of sensations to their customers. Widely documented with hundreds of photographs, Well-seasoned is an essential reference guide for those interested in the design of restaurants' graphic identities.