Sustainability is one of the worlds hottest topics, but the way it is visualized and communicated is often outdated. Cause and Effect now reveals a contemporary visual language for sustainability. The book showcases a wide range of original and relevant design approaches that raise awareness for a more environmentally conscious lifestyle. The international examples of campaigns, posters, brochures, digital media, interventions, and guerilla marketing featured in Cause and Effect inspire us and challenge us. They clearly describe far-reaching correlations and complex technical processes. They explain and motivate. Together they serve as an unparalleled presentation of the most significant, intelligent, and entertaining communication measures and proposed solutions for sustainability today.