Fifty, published in celebration of its president and founder Renzo Rosso’s 50th birthday, is a book that displays the unique Diesel creativity, attitude, lifestyle and philosophy reflected in its collections, its business approach and its communication. The book features international guest authors as well as face to face interviews with prestigious personalities such as the Dalai Lama, Terry Jones and Alexander McQueen to name a few, making it an inspiring portrait of one of the most inventive and successful companies in the fashion industry the world over. It is a real “heavyweight” with rich graphic visuals from Diesel’s award winning advertising campaigns and an enclosed DVD – a true collectors’ object.