Modern ideas of beauty are inextricably linked to fashion — and «Vogue» is considered to be the authority. As the world's leading fashion bible, «Vogue» has created and documented key trends with its unrivalled access to the world's best models, hairstylists, make-up artists and photographers. «Vogue» celebrates female beauty in all its uniqueness from the quirky to the classic. Beauty is not about the perfect face or body — it is about individuality, vitality, wellbeing and carving your own personal style. «Vogue Beauty» covers the gamut of health and beauty from the healing powers of Reiki to the latest make-up trends. «Vogue Beauty» also highlights the healing benefits of botanical products, reflecting the industry's love of all things natural and green.